Crawlability & Indexability
Ensure search engines can access, crawl, and index all critical pages. Fix broken links, orphan pages, and noindexed content.
Technical SEO That Powers Organic Growth
Our expert-led technical SEO audits identify and fix the backend barriers limiting your Shopify store’s search performance — from crawl errors and broken links to mobile issues and schema gaps.
Why Technical SEO Matters on Shopify
Even the most beautiful Shopify store can fail in search rankings if it’s technically flawed.
Technical SEO focuses on how well your store is structured for search engines to crawl, index, and rank your content. It ensures that Googlebot can access your site easily, understand your content correctly, and trust it enough to rank it.
With Shopify’s theme architecture and routing limitations, a technical audit tailored to Shopify is crucial. At BrainBox, we dig deep into your store’s health, structure, and performance to build a strong foundation for long-term visibility.
What Our Shopify Technical SEO Audit Covers
We run a comprehensive diagnostic using a mix of manual review and industry-leading tools.
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Site Architecture
Review how pages are grouped and linked to ensure efficient flow of link equity and user navigation.
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URL & Redirects
Identify duplicate URLs, canonical conflicts, and improper redirects affecting SEO performance.
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Robots.txt & Sitemap.xml
Ensure Shopify’s robots.txt and sitemap structure supports your SEO goals, not hinders them.
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Schema & Structured Data
Check implementation of JSON-LD for rich snippets like reviews, products, and breadcrumbs.
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Core Web Vitals
Analyze performance metrics like Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) for speed and stability.
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Mobile-Friendliness
Audit responsiveness, tap targets, and layout shifts on mobile.
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Duplicate Content
Spot and resolve content duplication from filtering, tags, and product variants.
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Theme & App Conflicts
Identify technical SEO issues caused by 3rd party apps or bloated theme code.
🧠 Shopify-exclusive SEO expertise
⚙️ Familiarity with Liquid themes and Shopify app ecosystem
🔍 Manual + tool-based reviews for deeper insights
🧾 Actionable reports, not just spreadsheets
🚀 Fast turnaround and optional implementation support
How Our Process Works
1
Initial Audit
We scan your store using tools like Screaming Frog, Ahrefs, Semrush, and Shopify-specific scripts.
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Issue Prioritization
Not all SEO issues are equal. We rank them by impact on visibility and performance.
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Fix & Implement
Our team can implement fixes directly or guide your team with step-by-step recommendations.
4
Report & Roadmap
Get a clear action plan with screenshots, examples, and priority levels.
Who Needs This Audit
Shopify stores experiencing ranking drops
Agencies needing white-label SEO health checks
Brands preparing for a site migration
Store owners unsure why SEO isn’t working
Shopify Plus merchants scaling internationally
Frequently Asked Questions
We use Screaming Frog, Google Search Console, Ahrefs, Semrush, PageSpeed Insights, and our proprietary Shopify SEO scripts.
Yes. We offer both audit-only and audit+implementation options.
Only if implementation is required. We can complete the audit using front-end crawl data and read-only tools.
Yes. On-page SEO focuses on content and tags. Technical SEO focuses on site architecture, code, and backend searchability.
Absolutely. We offer monthly or quarterly audits for enterprise and Plus stores.
